
Pakistan International Airlines (PIA) has chosen renowned Pakistani couturier Hassan Sheheryar Yasin, known as HSY, to design new uniforms for its cabin crew, set to debut on October 31. This initiative is part of PIA's broader effort to refresh its onboard identity and enhance its image under new management. The new collection, aiming to blend Pakistan’s cultural heritage with contemporary fashion, will be unveiled on PIA’s inaugural Boeing 787-9 Dreamliner flight from London to Islamabad. PIA highlighted its history of collaborating with international designers, including Pierre Cardin and Sir Hardy Amies, emphasizing HSY's role in continuing this legacy of bringing 'runway glamour back to the skies'. HSY stated that the designs prioritize crew comfort and confidence while representing Pakistani hospitality globally, using breathable fabrics and ergonomic construction suitable for long-haul operations.

International salon brand Tony & Guy South Pakistan hosted 'The Art of Hair' fashion show in Karachi, showcasing contemporary hairstyles created by four Pakistani stylists trained in the United Kingdom. The event, held at the brand's flagship salon, featured 20 models in designs by Zareeh and Deepak Perwani, highlighting advanced cutting, colouring, highlighting, and balayage techniques. Key attendees included Tony & Guy's Global Technical Artistic Director Francesco Fontana and Global Artistic Director Efi Davies from London, alongside British Deputy High Commissioner Alison Blackburne. Tony & Guy South Pakistan CEO Saeeda Mandviwalla emphasized the importance of education in hairstyling and announced plans for an academy in Pakistan to raise local standards and provide opportunities for underprivileged youth. The show celebrated the potential of Pakistani talent and the organization's investment in staff development, enabling professionals to acquire global skills and improve the domestic industry.

This article, titled 'Jess Cartner-Morley on fashion: don’t want to get your Big Winter Coat out just yet? Try ‘onion dressing’', discusses the art of layering clothes for the colder months, a technique the author charmingly calls 'onion dressing'. Instead of wearing bulky individual items, this method emphasizes using multiple fine layers, where each piece is visible, creating a multi-dimensional look. The author suggests that layering should be seen as a creative statement about proportion, texture, color, and self-expression, rather than just a practical act of keeping warm. The goal is to achieve depth and texture in an outfit without adding excessive bulk, avoiding a look akin to Joey in 'Friends' wearing all of Chandler's clothes. This approach allows individuals to postpone wearing heavy winter coats while still staying warm and stylish, making a masterpiece out of necessity.

Billie Eilish and FINNEAS have launched two new jewellery collections, "Wildflower" and "Screwball," in collaboration with luxury brand John Hardy, expanding their creative partnership beyond music. The collections, which debuted on October 21, were developed with John Hardy creative chairman Reed Krakoff, building on their previous role as the brand's first celebrity ambassadors. "Wildflower" features delicate floral motifs in sterling silver and lab-grown diamonds, inspired by Eilish's song, while "Screwball" offers a bolder, industrial aesthetic designed for streetwear. Both siblings emphasized the importance of jewellery for self-expression and their evolving minimalist tastes, with Eilish noting her preference for delicate pieces daily and chunkier items on tour. A core element of the partnership is sustainability, with pieces crafted from over 99% reclaimed sterling silver and lab-grown diamonds. Priced between $195 and $2,400, the collections are available online and at selected retailers like Nordstrom, representing a significant expansion of John Hardy's celebrity collaborations due to the siblings' alignment with the brand's sustainability principles.

American model and businesswoman Kylie Jenner made her debut at the Victoria's Secret Fashion Show, sharing beautiful moments with her children on social media. This marked a significant milestone in her fashion career, balancing her maternal responsibilities. The 29-year-old (Note: The article states 29, but Kylie Jenner's actual age is 26 at the time of this event) Kylie Jenner walked the runway wearing an outfit valued at 50 million dollars. She shared photos of this diamond-studded dress and videos from the show on her Instagram. This event highlights her continued prominence in both the fashion and business worlds, further cementing her status as a global icon. Her appearance garnered significant attention, not only for the high-value attire but also for her personal sharing, offering fans a glimpse into her life as a mother and a fashion figure.

Kendall Jenner was notably absent from the 2026 Victoria's Secret Fashion Show, even as her sister Kylie Jenner made her debut on the runway. Despite having walked in the show three times previously (2015, 2016, and 2018), Jenner was not part of the confirmed model line-up, which included her friends Gigi and Bella Hadid, as well as veteran Angels Alessandra Ambrosio and Adriana Lima. While neither Jenner nor Victoria's Secret has offered a specific reason for her absence, it followed a demanding fashion month where she participated in major international shows for brands like Bottega Veneta and L'Oréal Paris. Her packed schedule also included attending the Academy Museum Gala with her boyfriend Jacob Elordi the night before the Victoria's Secret event, suggesting a potential conflict or prioritization of other commitments. This marks a significant change, as she also missed the show's return in 2024 after a hiatus, highlighting a shift in her involvement with the lingerie brand.

Alexandra Shulman, the 68-year-old former editor-in-chief of British Vogue and accomplished author, reflected on her career, personal life, and literary shortcomings in a recent interview. Shulman, who was awarded an OBE and a CBE for her contributions to fashion journalism, admitted to being "ashamed not to have read" the entire canon of classic English literature despite her success. The London-born journalist studied social anthropology before ascending through the ranks of magazines like Over 21, Tatler, British GQ, and ultimately leading British Vogue for 25 years. Her extensive career, including bestselling books and a new collection of essays, is juxtaposed with her personal life as a married mother living in London, offering a glimpse into the multifaceted life of a prominent figure in British media.

Costume designer Susan Lyall details the style evolution of Mark Zuckerberg for the upcoming film "The Social Reckoning," a follow-up to 2010's "The Social Network." While the earlier film portrayed Zuckerberg in rebellious hoodies and T-shirts, the new movie, set between 2019 and 2021, reflects a 'post-hoodie' era. Lyall, who collaborated with actor Jeremy Strong, focused on a more formal yet equally distinctive wardrobe for the Meta CEO, incorporating items like luxury sweaters and specific Nike models. This shift in attire, described as 'peak robot,' symbolizes Zuckerberg's transition from an anti-establishment figure to one of chilling composure, utilizing suits and interchangeable long-sleeved shirts to project a reserved, almost emotionless image, even as internal tensions are implied.

Released 25 years ago, the film Zoolander, despite mixed critical reception and an unfortunate US release shortly after 9/11, is highlighted for its unexpected prophetic accuracy regarding the fashion industry. The absurdist comedy, centered around a male model, is lauded for presciently capturing themes, styles, and sensibilities that remain relevant in fashion today. While its sequel flopped, the original movie's ability to predict trends like 'duck face' and the popularity of onesies, alongside celebrity figures like Victoria Beckham, makes it a notable, albeit comedic, cinematic Cassandra for the notoriously serious fashion world. This enduring relevance underscores its impact beyond simple comedy, offering a unique commentary on an ever-evolving industry.

The article, titled "The fine art of fashion: what to wear to an exhibition," delves into the intersection of fashion and art, specifically addressing the appropriate attire for attending an art exhibition. It suggests that individuals can express their appreciation for design through their clothing choices. Key elements recommended include incorporating bold colors and sharp, defined shapes into an outfit. The article also touches upon the casual yet expressive option of wearing a slogan T-shirt, implying that such choices can subtly, or not so subtly, communicate one's passion for design and artistic expression. The underlying theme is how personal style can mirror and enhance the experience of engaging with art and design in a public setting.

This article explores the growing trend of online clothes shopping, particularly in response to Primark's recent announcement regarding its plans for a home delivery service. It features women who express their preference for shopping online, citing demoralizing experiences encountered while physically present in retail clothing stores as a primary reason. The piece delves into the shift in consumer behavior, highlighting how the convenience and perceived comfort of online platforms are drawing shoppers away from traditional brick-and-mortar establishments. The background to this trend involves increasing internet accessibility and the expansion of delivery services by major retailers, including those previously focused solely on in-store experiences. This topic matters because it reflects a significant evolution in the retail landscape, impacting business strategies, employment in physical stores, and the overall shopping experience for consumers, with major implications for brands like Primark adapting to these changes.

As autumn officially arrives, marked by the appearance of knitwear, cozy TV shows, and pumpkin spice lattes, the focus shifts to seasonal footwear. This article highlights 20 top women's shoes and boots suitable for the autumn season, ranging from ballet flats to knee-highs. The selection caters to the transitional October weather, which is often warm enough for showing a bit of skin with styles like Mary Janes or ballet flats, yet cool enough for boots. The piece aims to guide readers in choosing standout pairs, whether they prefer sleek slip-ons or more robust "stompers." This curated list is presented as an essential update for any woman's autumn wardrobe, emphasizing the importance of appropriate and stylish footwear for the changing season.

North West, the 13-year-old daughter of Kim Kardashian and Kanye West, has publicly responded to online criticism that her alternative fashion choices make her look “demonic.” During a TikTok livestream with her mother, North defended her personal style, asserting that her appearance, which includes bright blue hair, dark makeup, black grills, and facial piercings, does not reflect her Christian beliefs and explicitly stated, “Stop saying I’m demonic. No, I’m not.” Kim Kardashian supported her daughter, noting that the comments likely stem from North's grills and piercings, and reflected on the public's tendency to form quick, often inaccurate, opinions about public figures. North also clarified that her interest in alternative fashion predates her parents' divorce, having experimented with fake piercings from a young age, and highlighted her deliberate choice of an all-white, gothic Lolita outfit for her first headline performance as symbolic of her faith.

Fashion editor Jess Cartner-Morley explores the new 'lady who lounges' trend, a style that blends traditionally feminine elements with a relaxed, modern twist. This aesthetic features combinations such as boucle jackets with low-waisted jeans, silk blouses with masculine trousers, and pencil skirts paired with wellies. Cartner-Morley notes her initial ambivalence towards the 'ladylike' trend, questioning the practicality of emulating women of leisure given modern women's hard-earned paychecks. However, she acknowledges the undeniable charm and escapism these clothes offer, likening the feeling of wearing a boucle jacket to imagining oneself in Paris or a mini-heel to envisioning a sophisticated lunch. The article suggests that this 'lady-adjacent' style provides a gentle charm and courtesy that can help alleviate the stress of a challenging day, offering a comforting fantasy rather than a literal interpretation of leisure.

A chain of Brooklyn Montessori preschools, Ms Lam Montessori, unexpectedly went viral after a commenter on the Williamsburg subreddit expressed confusion and jealousy over the teachers' uniforms. The uniforms, visible in photos on the Montessori's website, consist of raspberry, cobalt, and apple green dresses made from plissé fabric, which appeared to be from the Pleats Please line by Japanese designer Issey Miyake. This avant-garde fashion choice for preschool teachers, posing with traditional wooden toys, garnered significant online attention. The head of school revealed that teachers do indeed wear different Japanese designers, which became a topic of online envy and discussion, highlighting an unusual blend of high fashion and early childhood education. The incident sparked public interest in the school's unique aesthetic and its impact on the educational environment.

The article provides an expert guide to buying clothes that last, addressing common consumer questions about quality indicators like seam types (French seams vs. overlocking), the implications of 'dry-clean only' labels, and how to assess quality when shopping online. It references the '30 wears challenge' launched over 10 years ago by Eco-Age founder Livia Firth and journalist Lucy Siegle, which encourages people to buy clothes they will wear at least 30 times, as a benchmark for sustainable fashion. The author, a journalist interested in sustainable fashion, emphasizes that achieving this goal requires careful selection of well-made garments. The piece aims to answer crucial questions for consumers on how to identify quality clothing without necessarily spending a fortune, especially given that 37% of Britons primarily buy clothes online.

TFG London, the parent company of fashion brands Phase Eight and Hobbs, has publicly apologized to its customers for significant disruption following a cybersecurity incident identified on Sunday. This cyber-attack has impacted the operations of the popular UK fashion retailers, leading to potential service interruptions for their clientele. The incident involving TFG London is part of a broader trend of retail sector vulnerabilities, as evidenced by a separate, ongoing investigation by H&M into its own alleged hack. This highlights a critical and escalating concern within the retail industry regarding data security and operational integrity, underscoring the necessity for robust cybersecurity measures to protect both company assets and customer information from malicious actors.

Charity shops, such as St Raphael’s Hospice in Cheam, south London, are facing a crisis due to being overwhelmed with daily avalanches of unsaleable and poor-quality donations. Commercial manager Caroline Worley reports receiving 30 to 50 bags daily, often exceeding 100, which has led to stockrooms being completely crammed with items like soiled bathrobes, tatty trainers, and heavily bobbled jumpers. This shift in donation habits, where people are increasingly offloading low-quality fast fashion, accelerated during the Covid pandemic as individuals began selling their better items on platforms like Vinted. The excessive volume of unmerchandisable goods poses a significant challenge for these secondhand stores, turning what might seem like a positive problem into a logistical nightmare that impacts their ability to raise funds and operate efficiently.

Fashion month, which recently concluded, saw a significant trend emerge that transcended clothing: the undeniable takeover by 'nepo babies' – the children of celebrities. These individuals, often referred to as 'privileged and proud,' commanded catwalks and were prominent attendees alongside their famous parents, indicating a strong presence of celebrity offspring in high fashion. Notable examples include Ella Bleu Travolta, daughter of John Travolta, who debuted on the Paris catwalk for Miu Miu, and Apple Martin, daughter of Chris Martin and Gwyneth Paltrow, who walked for Chloé. This phenomenon, observed across major fashion hubs like New York, London, Milan, and Paris, highlights how celebrity lineage has become a dominant force and a major talking point in the fashion industry, overshadowing even specific clothing trends like knee-length skirts and bras worn as tops.

Dogs have become prominent attendees at recent fashion week shows, competing with celebrities for attention and signaling a shift in the fashion industry's attitudes. Canine companions, ranging from cavapoos to shih tzus, were seen on laps at prestigious events like Louis Vuitton and Schiaparelli, and even featured in campaigns, such as a samoyed resembling Taylor Swift and Travis Kelce's dog with Tommy Hilfiger. Notably, a rescue dog named Miranda Priestly, belonging to Pierpaolo Piccioli, sat next to Brooklyn Beckham and Nicole Peltz at Balenciaga. Furthermore, dogs in elaborate outfits, like a miniature schnauzer in goggles and a chihuahua in a puffer jacket, walked the catwalk at Chopova Lowena. This trend highlights a new embrace of pets within exclusive fashion spaces, moving beyond traditional celebrity appearances.

This article recounts the historical significance of wristwatches, particularly in Pakistan, from being a luxury item to a widespread necessity. Initially, after the partition of Pakistan, watches, especially from Swiss and Japanese brands like Rado, Seiko, and Citizen, were symbols of status for the affluent. However, a turning point came in 1976 when Japan's Citizen company launched the affordable "Q&Q" brand, short for "Quality and Quantity." This brand democratized watch ownership, making it accessible to all social classes, including laborers, employees, and students. Q&Q watches became a cultural phenomenon in the 1980s and 1990s, serving as coveted gifts for academic achievements and tokens of friendship and love. Despite the decline in watch usage with the advent of mobile phones, the article emphasizes that watches, particularly Q&Q, represent a cherished era, a lifestyle, and numerous memories for those who experienced their peak popularity.

A fashion editor received a 'TOP SECRET' invitation from the Fashion Museum Bath to select their prestigious Dress of the Year for 2025. This annual tradition, initiated in 1963 by founder Doris Langley Moore, aims to keep the museum's permanent collection contemporary by having a fashion expert choose an outfit that encapsulates the preceding year's zeitgeist. The selected 'dress'—interpreted broadly to include various forms of clothing, like men's suits and culturally significant pieces such as Jennifer Lopez's Versace dress or a Black Lives Matter T-shirt—becomes part of the museum's historical record. The editor ultimately chose Sarah Burton’s sporty, daffodil mesh dress, citing its connection to contemporary themes of empowerment and the political nature of bodies. The museum itself is undergoing a significant revamp, with a new location slated to open in Bath's old post office by 2030, while its collection is currently stored in Wiltshire and accessible online. This selection continues the tradition of capturing historical and cultural moments through fashion.
Thirty-four young women in Lower Chitral, Pakistan, have completed vocational training under the Ba-Ikhtiyar Women Project, marking a significant step towards economic independence. The program, conducted at the Drosh Institute of Computer and Technical Education, included twenty women trained in garments and fashion design and fourteen in food processing and value addition. Participants also received comprehensive training in digital and financial literacy, entrepreneurship, and life skills, enhancing their practical abilities and confidence for livelihood pursuits. This initiative was funded by the Pakistan Poverty Alleviation Fund (PPAF) and implemented by Takal Welfare Organization (TWO), with additional support from various organizations including PTCL, Ufone, and UBank, which provided participants with smart phones, SIMs, and bank accounts to promote digital and financial inclusion. At the certificate ceremony, organizers and participants stressed the need for ongoing support from government, financial institutions, and the private sector to connect these women with financing, markets, and mentoring, ensuring their newly acquired skills translate into sustainable livelihoods and increased household incomes.

Jess Cartner-Morley, a fashion columnist, discusses the perennial challenge of styling a leather jacket to achieve a chic look rather than an overly aggressive one. She notes that while autumn generally simplifies dressing, the leather jacket presents a unique difficulty due to its inherent 'Brando badboy baggage.' Cartner-Morley was surprised and somewhat relieved to discover that even Lucinda Chambers, former Vogue fashion director and a renowned style icon in London, also finds leather jackets tricky to wear. This revelation from an expert like Chambers underscores the widespread nature of this fashion dilemma, suggesting it's not merely an individual struggle but a common issue even among the most stylish individuals. The article aims to provide guidance on how to master this classic outerwear piece.