HSY to design new PIA cabin crew uniforms, set to debut on Oct 31

Pakistan International Airlines (PIA) has chosen renowned Pakistani couturier Hassan Sheheryar Yasin, known as HSY, to design new uniforms for its cabin crew, set to debut on October 31. This initiative is part of PIA's broader effort to refresh its onboard identity and enhance its image under new management. The new collection, aiming to blend Pakistan’s cultural heritage with contemporary fashion, will be unveiled on PIA’s inaugural Boeing 787-9 Dreamliner flight from London to Islamabad. PIA highlighted its history of collaborating with international designers, including Pierre Cardin and Sir Hardy Amies, emphasizing HSY's role in continuing this legacy of bringing 'runway glamour back to the skies'. HSY stated that the designs prioritize crew comfort and confidence while representing Pakistani hospitality globally, using breathable fabrics and ergonomic construction suitable for long-haul operations.