OpenAI expands ChatGPT ads to Pakistan and 25 more countries in bid to boost revenue

OpenAI is significantly expanding its advertising on ChatGPT to 26 new countries, including Pakistan, Argentina, Chile, Colombia, Peru, Nigeria, South Africa, Serbia, Ukraine, Cambodia, and Bangladesh, bringing the total number of markets with ads to 89. This strategic move is aimed at boosting the company's revenue in anticipation of a potential initial public offering, building on its already substantial advertising business which reached an annualized revenue run rate of $1 billion in August. The expansion follows successful testing in the United States earlier this year, where over 100,000 advertisers have utilized the platform. Advertisements will exclusively appear on ChatGPT's Free and Go subscription plans, with Plus, Pro, and Enterprise subscriptions remaining ad-free, and advertisers can manage campaigns via technology partners or a self-service option. This initiative further extends OpenAI's advertising capabilities, which also include AI-powered tools and business-sponsored agents introduced in September.