Where did all the XXL clothes go? Fashion brands are scrapping plus sizes in the GLP-1 era

Fashion brands, including H&M, are reportedly scaling back their plus-size clothing ranges (from XL to 4XL) and body diversity initiatives, despite previous commitments to inclusivity. This trend is occurring in the context of the increasing popularity of weight-loss drugs like Ozempic in the US, which has led to a renewed celebration of skinny bodies in the fashion industry. This shift frustrates plus-size customers and activists like Tess Holliday, who previously consulted with H&M on size expansion and body diversity, highlighting a reversal from the body positivity movement of the late 2010s.