How the I ❤️ T-shirt became trendy again, thanks to gen Z and anti-Trump sentiment

The iconic "I heart" T-shirt, originally conceived in the 1970s and a pop culture staple in the 1990s and 2000s, is experiencing a resurgence in popularity. This renewed interest is largely attributed to Generation Z and a prevailing anti-Trump sentiment. Despite its history as a tourist souvenir often associated with New York City, the T-shirt has transcended its perceived "cringe" status to become a trendy fashion item. Its embrace by a kitsch-loving, meme-aware generation has propelled it from souvenir stalls to high fashion runways, highlighting its unexpected return to cool.