Jess Cartner-Morley on fashion: forget your go-to maxidress – less is more this summer

Fashion editor Jess Cartner-Morley argues for the demise of the ubiquitous maxidress, which she believes has 'colonised summer dressing' since 2019. While initially fresh and practical, offering floor-length style and comfort, the maxidress has evolved into a symbol of the 'tense negotiation between prettiness and exhaustion' in modern womanhood, often seen in curated social media posts. Cartner-Morley suggests that the sundress, specifically a shorter style, is making a comeback, advocating for 'less is more' this summer. This shift represents a move away from the overly wholesome and rustic maxidress towards a fresher, more concise fashion statement.